Case Study: How Crown Marketing Transformed the Alexios Security Solutions Website

Alexios Security Solutions provides executive protection and specialized security services across Las Vegas, Phoenix, and nationwide. Their old website served its purpose in the early days but struggled to deliver leads and credibility as the company grew.

The old design was basic, slow to load, and lacked the modern polish that clients expect when evaluating security providers. Navigation was confusing, services were buried, and the site did not reflect the premium quality of Alexios’ offerings.

The new website showcases what Crown Marketing can accomplish when strategy, design, and SEO work together. It is fast, visually impressive, and structured to convert visitors into real leads.

The old site lacked clear calls to action and struggled to present Alexios as a trustworthy leader. Crown Marketing rebuilt the site on WordPress with a conversion focused framework.

Key Conversion Improvements

• Hero section clarity: The homepage now greets visitors with a bold statement of services, visuals of professional agents, and a prominent call to action button.
• Service breakdowns: Each service has its own page with structured content, local signals, and strong CTAs.
• Contact paths: Forms are short and direct, phone numbers are prominent, and calls to action repeat throughout the pages.
• Trust elements: Testimonials, credentials, and clear service area references build credibility with prospective clients.

The difference is clear. Where the old site was vague and static, the new site makes it easy for visitors to understand services and take action.

SEO was central to this project. The old site lacked technical SEO, schema markup, and content depth. Crown Marketing addressed these gaps during the redesign.

SEO Wins That Power Rankings

• Clean structure: URLs are short, descriptive, and keyword rich.
• Schema markup: LocalBusiness and Service schema help Google understand services and location.
• Core Web Vitals: The site passes speed and usability benchmarks for mobile and desktop.
• Content depth: Each service page includes city mentions, FAQs, and real examples to strengthen local SEO.
• Internal linking: Service pages, blogs, and the contact page are woven together for maximum crawlability.

Design must reflect brand identity, especially in the security industry where trust is critical. The old site felt generic, while the new design communicates strength and professionalism.

Visual Elements That Stand Out

• Imagery: High quality photos of agents in realistic environments show authority without stock clichés.
• Colors and fonts: Strong contrasts and bold fonts project confidence and control.
• Layout: Grid based design ensures clarity and avoids clutter.

The visual changes go beyond aesthetics. They position Alexios as a leader who blends discretion with authority.

The old site was weighed down by outdated plugins and poor hosting. Crown Marketing rebuilt with a clean, scalable technical foundation.

Technical Enhancements Implemented

• Fast hosting and CDN: Cloudflare and optimized hosting cut load times dramatically.
• Plugin discipline: Only essential plugins are used, reducing risk and bloat.
• SSL and security headers: Visitors see a secure site that builds trust from the start.
• Accessibility: Alt text, contrast, and keyboard navigation make the site usable for all.
• Analytics and tracking: GA4, call tracking, and form tracking give Alexios data on every lead source.

Alexios serves Las Vegas and Phoenix but also works with national clients. The new site balances this dual focus.

• Local signals: Pages mention Las Vegas, Henderson, Summerlin, and Phoenix to show local authority.
• National reach: Executive protection and corporate services pages highlight the ability to serve clients nationwide.
• Service area pages: Structured content explains coverage in each metro area.
• Google Business Profile links: Direct paths guide users to local listings for reviews and directions.

The impact of the redesign was immediate. Within weeks of launch, engagement rose, bounce rates fell, and form submissions increased.

Real Improvements Alexios Saw

• Speed: Page load times dropped by more than 50 percent.
• Leads: Form submissions increased significantly, especially on executive protection and corporate pages.
• Rankings: Target keywords in Las Vegas and Phoenix began climbing quickly.
• User trust: Time on site increased as visitors explored more pages.

The new site is more than a design update. It is a lead generation system built for growth.

If your current site is not producing the calls and forms you need, it is time to rethink your WordPress web design. Crown Marketing combines SEO, design, and development into one strategy that focuses on real lead generation.

We are Las Vegas natives who understand local markets, and we also work with national brands across industries. Our team designs, builds, and optimizes WordPress websites that look modern, rank well, and convert visitors into customers.

Reach out to Crown Marketing today. Let us show you how your site can deliver more leads and revenue with the right design.

This case study shows what happens when strategy, design, and SEO come together. Alexios Security Solutions now has a modern, fast, and optimized site that generates leads and reflects their true brand.

Crown Marketing, born and raised in Las Vegas, delivers these results for local businesses and national brands alike. Whether you need a redesign, SEO strategy, or complete digital marketing solution, we are ready to help.

Contact Crown Marketing today and discover how your business can benefit from web design that converts visitors into leads.