Conversion & Tracking Tips

  • Landing Page Design Patterns That Lower Cost Per Lead

    January 5th, 2026

    Effective landing page design helps lower cost per lead by improving conversion rates. High-performing pages use clear headlines, focused messaging, and a single strong call to action.

  • Conversion Tracking Made Simple: Calls and Form Submissions

    November 25th, 2025

    Marketing conversion tracking is one of the most reliable ways to understand which marketing efforts drive real business growth. Yet many companies still feel unsure about how tracking works or how to keep reporting accurate.