Michelle Farino, President and Chief Marketing Officer at Crown Marketing in Las Vegas

Owner, President, Chief Marketing Officer

If you like gritty, honest and fierce, you will love working with me. I have been a marketing professional for over 20 years and my passion is helping businesses hit their goals. Born and raised in Las Vegas, I started in hotel marketing, graduated in 2002 and was promoted to Director of Hotel Operations after years in the hotel and casino industry. After taking time off to have my son I came back as a Marketing Director on the agency side, and I have worked with businesses worldwide since. I am a strategist and digital marketer who actually cares about the outcome.

Articles by Michelle Farino

  • What is google search console
    Digital Marketing Consulting Resources, Web Design, Web Maintenance Tips

    What is Google Search Console?

    Google Search Console is one of the most powerful free tools available to website owners, yet many businesses either ignore it entirely or use only a fraction of its capabilities. Whether you run a small local business website or manage a large ecommerce platform, Google Search Console provides valuable insight into how Google views your website.

    June 25, 2026
  • website optimization services that boost conversions and SEO
    Digital Marketing Consulting Resources

    Digital Marketing Consulting: How To Build a Full Stack Growth System

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    March 15, 2026
  • Brand Consulting Services for Online Reputation Growth
    Digital Marketing Consulting Resources, WordPress Web Design, Wordpress Web Design Resources

    Brand Consulting to Grow Your Online Reputation

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    February 21, 2026
  • A person's hand types on a laptop with the Crown Marketing logo, highlighting their digital marketing services expertise in lead generation and white hat link building strategies.| Crown Marketing Digital Marketing Agency Las Vegas
    Digital Marketing Consulting Resources, Digital Marketing Trends, SEO Resources, Uncategorized

    White Hat Link Building That Builds Authority Safely

    White hat link building focuses on earning high quality backlinks through ethical, search engine approved strategies. By prioritizing relevance, trust, and real value, it builds lasting authority without risking penalties or ranking drops.

    January 8, 2026
  • Google Business Profile optimization dashboard showing call focused tactics by Crown Marketing, a digital marketing company
    Digital Marketing Consulting Resources, Local SEO, SEO Resources

    Google Business Profile Tactics That Trigger More Calls

    The article explains why a Google Business Profile matters, how to increase calls with complete and updated information, and how social engagement and regular updates drive customer interaction and result in more inbound calls.

    December 18, 2025
  • Simple visual guide to tracking calls and form submissions for Crown Marketing digital marketing company.
    Conversion & Tracking Tips

    Conversion Tracking Made Simple: Calls and Form Submissions

    Marketing conversion tracking is one of the most reliable ways to understand which marketing efforts drive real business growth. Yet many companies still feel unsure about how tracking works or how to keep reporting accurate.

    November 25, 2025
  • Laptop showing content marketing as a person types, representing Crown Marketing’s digital marketing approach to SEO content clusters.
    Local SEO, SEO Resources

    SEO Content Strategy: How Content Clusters Capture Buyers, Not Just Clicks

    Content clusters help organize your topics into a clear buyer journey, strengthen your pillar pages, improve search visibility, and turn organic traffic into real leads for your business.

    November 24, 2025
  • Map pins around a phone showing how Crown Marketing, a digital marketing company, builds service area SEO pages that drive calls.
    Local SEO

    Service Area SEO Pages That Rank and Drive Calls

    Service area SEO pages help local businesses reach customers across multiple cities by giving each location its own optimized page making it easier to rank, show up in local search, and drive more calls.

    November 20, 2025
  • A screenshot of Google Maps shows a guide titled "Local SEO Playbook to Win the Map Pack," highlighting Crown Marketing's expertise in local SEO and digital marketing services.| Crown Marketing Digital Marketing Agency Las Vegas
    Digital Marketing Tutorials & How-Tos, Local SEO

    Local SEO Playbook To Win The Google Map Pack

    Boost leads with our Local SEO Playbook built to rank your business in the Google Map Pack. Discover how to optimize Google Business Profile, strengthen service area pages, improve WordPress SEO, add schema, and grow reviews and citations. Crown Marketing, Las Vegas natives serving clients nationwide, delivers proven digital marketing strategies that drive results.

    September 7, 2025