About The Author: Michelle Farino

A woman in a white blazer smiles against a vibrant blue background, representing Crown Marketing's digital marketing agency in Las Vegas.| Crown Marketing Digital Marketing Agency Las Vegas

President, Chief Marketing Officer At Crown Marketing, LLC

Michelle Farino is a co-founder of Crown Marketing and a driving force behind the agency’s SEO strategy. With deep roots in Las Vegas and years of experience optimizing websites for both local businesses and national brands, she specializes in creating search strategies that increase visibility, capture leads, and convert traffic into revenue. Michelle’s expertise spans Google Business Profile optimization, WordPress SEO, technical site audits, and content strategies designed to win in competitive markets. At Crown Marketing, she combines her knowledge of search engines with a passion for client success, helping businesses grow with measurable results.

Articles By Author

  • A person's hand types on a laptop with the Crown Marketing logo, highlighting their digital marketing services expertise in lead generation and white hat link building strategies.| Crown Marketing Digital Marketing Agency Las Vegas

    White Hat Link Building That Builds Authority Safely

    January 8th, 2026

    White hat link building focuses on earning high quality backlinks through ethical, search engine approved strategies. By prioritizing relevance, trust, and real value, it builds lasting authority without risking penalties or ranking drops.

  • Google Business Profile optimization dashboard showing call focused tactics by Crown Marketing, a digital marketing company

    Google Business Profile Tactics That Trigger More Calls

    December 18th, 2025

    The article explains why a Google Business Profile matters, how to increase calls with complete and updated information, and how social engagement and regular updates drive customer interaction and result in more inbound calls.

  • Simple visual guide to tracking calls and form submissions for Crown Marketing digital marketing company.

    Conversion Tracking Made Simple: Calls and Form Submissions

    November 25th, 2025

    Marketing conversion tracking is one of the most reliable ways to understand which marketing efforts drive real business growth. Yet many companies still feel unsure about how tracking works or how to keep reporting accurate.