Michelle Farino, President and Chief Marketing Officer at Crown Marketing in Las Vegas

Owner, President, Chief Marketing Officer

If you like gritty, honest and fierce, you will love working with me. I have been a marketing professional for over 20 years and my passion is helping businesses hit their goals. Born and raised in Las Vegas, I started in hotel marketing, graduated in 2002 and was promoted to Director of Hotel Operations after years in the hotel and casino industry. After taking time off to have my son I came back as a Marketing Director on the agency side, and I have worked with businesses worldwide since. I am a strategist and digital marketer who actually cares about the outcome.

Articles by Michelle Farino

  • A screenshot of Google Maps shows a guide titled "Local SEO Playbook to Win the Map Pack," highlighting Crown Marketing's expertise in local SEO and digital marketing services.| Crown Marketing Digital Marketing Agency Las Vegas
    Digital Marketing Tutorials & How-Tos, Local SEO

    Local SEO Checklist for Competing in the Google Map Pack

    Boost leads with our Local SEO Playbook built to rank your business in the Google Map Pack. Discover how to optimize Google Business Profile, strengthen service area pages, improve WordPress SEO, add schema, and grow reviews and citations. Crown Marketing, Las Vegas natives serving clients nationwide, delivers proven digital marketing strategies that drive results.

    September 7, 2025
  • Customer Retention Tactics in the Digital Age
    Customer Experience Insights

    Customer Retention Tactics in the Digital Age

    Retention tactics that keep customers coming back, from email campaigns people actually open to loyalty programs and personalized follow up that earns repeat business.

    October 25, 2023