About The Author: Michelle Farino

A woman in a white blazer smiles against a vibrant blue background, representing Crown Marketing's digital marketing agency in Las Vegas.| Crown Marketing Digital Marketing Agency Las Vegas

President, Chief Marketing Officer At Crown Marketing, LLC

Michelle Farino is a co-founder of Crown Marketing and a driving force behind the agency’s SEO strategy. With deep roots in Las Vegas and years of experience optimizing websites for both local businesses and national brands, she specializes in creating search strategies that increase visibility, capture leads, and convert traffic into revenue. Michelle’s expertise spans Google Business Profile optimization, WordPress SEO, technical site audits, and content strategies designed to win in competitive markets. At Crown Marketing, she combines her knowledge of search engines with a passion for client success, helping businesses grow with measurable results.

Articles By Author

  • Map pins around a phone showing how Crown Marketing, a digital marketing company, builds service area SEO pages that drive calls.

    Service Area SEO Pages That Rank and Drive Calls

    November 20th, 2025

    Service area SEO pages help local businesses reach customers across multiple cities by giving each location its own optimized page making it easier to rank, show up in local search, and drive more calls.

  • A screenshot of Google Maps shows a guide titled "Local SEO Playbook to Win the Map Pack," highlighting Crown Marketing's expertise in local SEO and digital marketing services.| Crown Marketing Digital Marketing Agency Las Vegas

    Local SEO Playbook To Win The Google Map Pack

    September 7th, 2025

    Boost leads with our Local SEO Playbook built to rank your business in the Google Map Pack. Discover how to optimize Google Business Profile, strengthen service area pages, improve WordPress SEO, add schema, and grow reviews and citations. Crown Marketing, Las Vegas natives serving clients nationwide, delivers proven digital marketing strategies that drive results.

  • Customer Retention Tactics in the Digital Age

    Customer Retention Tactics in the Digital Age

    October 25th, 2023

    Email Campaigns: More than Just Newsletters If you thought email was dead, think again! Companies like Sephora send segmented emails, ensuring a makeup enthusiast isn’t getting tips for beard [...]