From 17 organic visits a month to 197, and first place in Las Vegas
Alexios Security Solutions provides executive protection and specialized security across Las Vegas, Phoenix and nationwide. In May 2025 the site was drawing an estimated 17 organic visits a month and held two keywords in the top three positions. It was slow, the design was dated, the navigation was confusing, and the services were buried. For a business where a client is deciding whether to trust you with someone’s safety, that is not a cosmetic problem.
We rebuilt it on WordPress in September 2025 with the conversion and search decisions made before the visual ones. By August 2026 Semrush shows 197 estimated monthly organic visits, 245 ranking keywords, and sixteen keywords sitting in the top three. Every figure on this page comes from the Semrush US database and you can check it yourself.
Organic traffic: 17 to 197 a month
Estimated monthly organic traffic went from 17 in May 2025 to 197 in August 2026, an increase of roughly 1,059%. The curve is not a straight line. It sat flat through the summer of 2025, moved after the new site launched that September, climbed hard from December through March 2026, dipped in May, and has been climbing again since. That shape is normal and most case studies hide it.
Top three rankings: 2 to 16
This is the number that actually matters. Keywords sitting in positions one to three went from two to sixteen, and total top ten keywords went from twelve to thirty eight. Position four to ten gets a fraction of the clicks that positions one to three do, so moving up inside page one is worth more than adding new page one keywords.
First place on the terms that sell
As of August 2026 Alexios holds position one for executive protection las vegas, las vegas executive protection, executive protection las vegas nv, las vegas bodyguards and security training las vegas. Position two for las vegas private security, which is the largest of the local terms at 210 searches a month. Position three for personal security las vegas and private security in las vegas.
Keyword count went up, then down, and that is fine
Ranking keywords peaked at 388 in February 2026 and sit at 245 now. That looks like a decline and it is mostly consolidation: a lot of the February figure was thin positions in the fifties and sixties that were never going to produce a visit. Meanwhile top three rankings kept climbing through the same period. Fewer, better placed keywords is the trade we would make every time.
Traffic value: 28 dollars to 310 a month
Semrush estimates what the same traffic would cost through Google Ads. That figure went from about 28 dollars a month to about 310. It is a rough proxy rather than a bank statement, and it is a reasonable way to think about what the organic work is displacing in paid spend.
What we would do differently
Install the tracking on the old site before the rebuild. We put GA4 and call tracking live with the new site, which means there is no clean before and after on actual leads, only on rankings and estimated traffic. It is the most common thing agencies skip and we skipped it here too.
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Written by our team, not spun by a tool. Everything we publish is something we do for clients.
