A small business marketing consultant who tells you what to do next
If you run a small business, you are the marketing department. You are also sales, operations and whoever answers the phone. The problem is rarely a shortage of ideas. It is that ten people have told you ten different things are urgent, and you have no way to tell which one actually is.
That is the job. We look at what you are running, tell you the next three things in order, and do the parts that genuinely need a specialist. Sized to a real budget, with reporting you can read in a minute. If something is not worth doing yet, we say so rather than selling it.
The problem is priority, not ideas
Every owner we meet has a list. Somebody said to do more video, somebody said to blog weekly, an agency called about running ads, and a competitor just did something on Instagram. All of it might work eventually. Only one of them is the right next move given what you have and what you can spend, and picking it correctly is most of the value we add.
Advice you cannot execute is not advice
The usual small business consulting output is a thorough document full of things for you to go do. You will not do them, not because you are lazy but because you are already at capacity. So we split the list: the parts that need a specialist we handle, and the parts only you can do we keep short enough that they actually happen.
Fix the leaks before buying more traffic
Almost every small business we audit is losing leads it already paid for. A contact form asking nine questions. A phone number that is an image instead of a link. A quote request that goes to an inbox nobody checks until Friday. Fixing that costs very little and pays back before any campaign has warmed up.
Local visibility usually pays first
If your customers are within driving distance, the Google Business Profile is worth more than anything else per hour spent. Categories set properly, real photos, a steady flow of recent reviews, and pages that speak to the towns you actually serve. It is unglamorous and it is where the calls come from.
Be honest about what is out of reach
Some channels have a minimum spend below which they simply do not work. Running a competitive ad campaign on a budget that cannot sustain it produces a bill and no data. We would rather tell you that a channel is a next year problem than take money for a version of it that cannot succeed.
Reporting you can read in a minute
You do not need a dashboard with eleven tabs. You need one page a month that says how many enquiries came in, where they came from, what they cost and whether that is better or worse than last month. If a metric on the report would not change a decision, it should not be on the report.
Recent reading from our team
Written by our team, not spun by a tool. Everything we publish is something we do for clients.
