A PPC audit that tells you where the money is actually going
You can usually feel that an ad account is underperforming long before you can prove it. Spend is steady, the agency report is full of green arrows, and yet the phone is not busier. The problem is that almost every number in a paid account can be made to look fine in isolation.
A PPC audit is a fixed fee, outside read on the whole account. We check whether a conversion is really a lead, where the search terms are leaking, what the structure is preventing the bidding from doing, and whether the landing pages are wasting clicks you already bought. You get a prioritized list of fixes with what each one is worth, whether or not you hire us to do them.
It starts with whether the data is real
We check conversion actions before anything else, because every other finding depends on them. A meaningful share of the accounts we audit are counting page views, button clicks or duplicate events as conversions. When that is true, the optimization history of the account was built on fiction and the fix list starts there.
We quantify waste in dollars, not adjectives
Saying an account has poor negative keyword coverage is not useful. Saying the account spent 4,300 over ninety days on search terms that could not convert, here they are, is. Every finding comes with a number where a number is possible.
Read only access, no changes
The audit is diagnostic. We take read only access, we do not touch the account, and we do not need your current agency removed to do it. What you do with the findings afterward is your decision.
It is a fixed fee, and you keep it
No free audit that is really a pitch deck. A flat price, a written document, a walkthrough call, and the whole thing is yours whether you hire us, hand it to your existing agency, or do it in house.
We will tell you when the account is fine
Sometimes the paid account is well run and the problem is the offer, the follow up speed or the website. That is a legitimate audit outcome and we would rather say it than sell you management you do not need.
Then you decide about the fixes
If you want us to implement, the audit fee comes off the first month of management. If you want to keep your current setup and just fix the list, that is genuinely fine and we will answer questions about it.
Recent reading from our team
Written by our team, not spun by a tool. Everything we publish is something we do for clients.
