They changed their name and their domain, and came out ranking better
Bestland Garage Door Service covers Green Bay, Appleton and the Fox Valley. When they came to us in October 2023 they were trading as Badgerland Garage Door Service, ranking for 127 keywords, holding nothing in the top three positions and ten keywords anywhere on page one. For a local service business, page one is the whole market. Everything below it is invisible.
Then in the middle of the engagement they did the riskiest thing a ranking local business can do: they changed the company name and moved to a new domain. This is the case study for anyone who has been told a rebrand will cost them their search visibility. By August 2026 they hold 42 keywords on page one against 10 at the start, and three of them are in the top three.
Where they started, October 2023
127 ranking keywords, zero in the top three, and ten keywords anywhere in the top ten. Plenty of visibility on paper and almost none of it on page one, which for a local service business is the same as no visibility at all. Nobody scrolls to page two to book a garage door repair.
Page one rankings: 10 to 42
Keywords in the top ten went from ten to forty two, and the top three went from zero to three. That is the number this engagement should be judged on. Total keyword count moved much less, from 127 to 169, because the work was about moving existing near misses up rather than accumulating more page four placements.
Where they rank now
Position three for garage door repair green bay wi at 320 searches a month, four for garage door repair appleton wi, five for garage door repair sherwood, six for garage doors appleton, seven for garage door repair appleton at 390 a month, and nine for garage door repair green bay at 480 a month. Those last two are the biggest terms in the market and they are the next targets.
The rebrand did not cost them their rankings
In June 2026 the company changed its name from Badgerland to Bestland and moved to a new domain. Every URL was mapped and redirected before the switch, and Search Console was watched closely afterward. The old domain has decayed to almost nothing, as expected, and the new one carries the visibility. The clearest proof is that badgerland garage door service still returns the new site at position one.
The leads were not arriving, and nobody knew
During the engagement we found that form notifications from the site were being silently quarantined before they reached the office. The website was working, the rankings were working, and a share of the enquiries were disappearing between the form and the inbox. We rebuilt the sending on an authenticated mailbox with logging, and the entries that had been saved to the database meant nothing was actually lost. This is the least glamorous fix on this page and it may have been the most valuable.
Why there is no traffic number here
Semrush’s estimated traffic figure for this domain in August 2026 is an obvious outlier, several times what the individual keyword data supports. We could have printed it and it would have looked spectacular. Instead this page reports rankings, which are directly observable and which you can check against Google yourself. If a case study shows you a traffic number with no explanation of where it came from, that is the number to be suspicious of.
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Written by our team, not spun by a tool. Everything we publish is something we do for clients.
