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Marketing Audit That Shows You Where The Money Leaks

Marketing Audit That Shows You Where The Money Leaks2026-09-17T23:49:41+00:00

A marketing audit that shows you exactly where the money leaks

Before anyone should sell you a campaign, somebody should tell you what is wrong with the one you are running. Most companies are paying for traffic that lands on pages that cannot convert, bidding on terms that never close, and reporting on numbers their tracking cannot actually support.

A marketing audit is an outside read on all of it: search, paid, website, content, tracking and local presence. You get a prioritized list of what to fix and what it is worth, in plain language. You keep the findings whether you hire us or not, which is the point.

Google Search Console performance report

Six areas we audit

All six get reviewed. The report leads with whichever is costing you the most, not with whichever we would most like to sell.

Search Visibility

What you rank for now, what you should, and what your competitors take that you do not. Technical health, content gaps and the terms actually worth chasing.

  • Current rankings mapped
  • Competitor gap analysis
  • Technical blockers found

Paid Media

Every campaign reviewed for wasted spend: broad terms burning budget, missing negatives, ads pointed at the wrong pages, conversions counted twice.

  • Wasted spend identified
  • Targeting and negatives
  • Cost per real lead

Website And Conversion

Speed, mobile experience and the specific places visitors quit. Usually the cheapest wins on the whole list live here.

  • Speed and Core Web Vitals
  • Drop off points located
  • Forms and calls to action

Content

What you have published, what it ranks for, what is cannibalizing itself and what is worth updating rather than rewriting.

  • Inventory and performance
  • Cannibalization found
  • Update over rewrite list

Tracking And Data

Whether your analytics can actually answer which spend produced revenue. It usually cannot, and everything downstream inherits that.

  • GA4 setup checked
  • Call and form tracking
  • Attribution sanity check

Local And Reputation

Google Business Profile completeness, citation consistency, review volume and recency, and how you show up in the map pack today.

  • Profile and categories
  • Citation consistency
  • Reviews and responses

What a marketing audit covers, and what you get at the end

Audits vary wildly in quality. Here is what ours actually involves.

Core Web Vitals metrics explained by Crown Marketing

Why the audit comes first

Every recommendation we could make before looking at your data would be a guess dressed up as expertise. The audit replaces guessing with reading: your analytics, your Search Console, your ad accounts, your site and your competitors. It routinely finds something that changes the plan we would otherwise have proposed on instinct.

The most common finding

It is almost always the same thing. The tracking cannot support the decisions being made on it. Conversions counted more than once, form submissions not fired at all, phone calls invisible, ad platforms and analytics reporting different numbers with nobody reconciling them. Everything downstream of that is built on sand, so it goes first in the report.

Wasted spend is usually findable in an hour

In paid accounts the pattern repeats: broad match terms pulling irrelevant clicks, no negative keyword list worth the name, ads pointing at a homepage instead of a matching page, and geographic targeting quietly including places you do not serve. None of that is exotic. It is just that nobody has looked in a while.

Prioritized by value, not by effort

A list of forty findings is not useful. Ours is ordered by what it is worth against what it takes, so the top of the list is the cheap high impact work and the bottom is the long project you can schedule for next year. If two items conflict, the report says which to do first and why.

Written so a non specialist can act on it

You should be able to hand the audit to any competent developer or agency and have them know what to do. That means plain language, screenshots, the specific URL or setting involved, and the reason it matters. Reports full of jargon protect the author, not the client.

Yours to keep either way

The audit is a fixed fee with no obligation attached. If you take the findings and hand them to your existing team or another agency, that is a legitimate outcome and it happens. We would rather be the firm that told you the truth about your marketing than the one that held the findings hostage.

Why clients stay with us

We are a small team on purpose. You get the owners, not a rotating bench of juniors learning on your budget.

  • Two owners on your account, every month, for the life of the engagement
  • Reporting on leads and revenue, not just activity
  • 40+ years of combined experience across local and national SEO
  • AI powered research, always reviewed by a human strategist
  • Monthly SEO services, no long term contracts and no 40 slide decks of jargon

Case Study

Webster & Garino LLC

An Indiana law firm with an established brand and almost no organic presence. We rebuilt the site on WordPress, produced content and video at volume, fixed the technical foundation and built a real internal linking strategy.

+2,000%
Website traffic
+90%
Conversions

Clients across the country, and the reviews to back it up

Every review is from a real client and every pin is a real market. We are based in Las Vegas and we run campaigns for clients in cities all over the country. The signals search engines read are the same everywhere, so the playbook travels.

Map of the United States showing the markets Crown Marketing runs local SEO campaigns in

Frequently asked questions about marketing audits

The things people ask on the first call, answered before you make it.

A structured review of everything you are currently doing to generate demand: search visibility, paid campaigns, website and conversion path, content, tracking, and local presence. The output is a prioritized list of what is broken, what it is costing you and what to do about it.
Two to three weeks from getting access. Most of that is analysis rather than waiting. Rush turnarounds are possible when there is a deadline like a budget cycle or a board meeting.
A fixed fee based on how many channels are in scope, not a percentage of anything. A single channel review is cheaper than a full six area audit. We quote before we start and the number does not move.
Read access to Google Analytics, Search Console, any ad accounts, your Google Business Profile and the website. We do not need admin on anything, and we do not need your CRM unless you want deal level attribution included.
No, and a meaningful share of audits end there. The findings are yours to keep and act on however you like, including handing them to your current agency. An audit that only makes sense if you buy the follow on work is a sales document, not an audit.
Free audits are usually an automated scan with a sales call attached, and they tend to find whatever the seller happens to fix. This is a person reading your accounts for a couple of weeks, and the report regularly recommends things we do not sell.
Then we say so, and that is worth knowing too. It happens, though what is more common is that the fundamentals are sound and the gap is in one specific area. Either way you get an honest read rather than a manufactured problem.
Yes, and it is a common reason people call. We review the work on its merits and write the findings straight. If the agency is doing a good job we will say that, which has happened more than once.
A written report with the findings organized by area, each one prioritized with an estimate of impact and effort, the specific pages or settings involved, and a recommended order of operations. Plus a call to walk through it and answer questions.
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