Google Ads management that stops paying for the wrong clicks
The typical inherited Google Ads account has three campaigns doing the same job, a conversion action that fires on a page view, and a search terms report nobody has opened in months. It spends the budget reliably. What it does not do is tell you what a customer costs.
We manage Google Ads the boring way. Tracking rebuilt so a conversion means a lead, campaigns split by intent and margin, search terms read every week, and landing pages that match what the ad promised. Then one page of reporting a month showing cost per lead by campaign and exactly what we changed.
We audit before we touch anything
The first week is reading, not changing. Conversion actions, search terms, structure, quality scores, landing pages and the last twelve months of spend. Roughly half the accounts we inherit are counting something other than a lead as a conversion, which means every optimization decision made on that data was a guess.
Structure decides what bidding can do
Smart Bidding is only as good as the signal it gets. If one campaign is mixing high margin services with tire kickers, the algorithm optimizes toward the cheap conversions. Splitting by intent and margin is usually the single change that moves cost per lead most, and it costs nothing but the work.
Search terms weekly, without exception
This is the part agencies quietly skip because it does not demo well. It is also where the savings are. A weekly pass through the search terms report, adding negatives and promoting the winners, compounds over months into an account that stops leaking.
The landing page is half the campaign
You can win the auction and lose the lead on the page. Every campaign points at a page built for that offer with the ad promise above the fold and one obvious action. If that page does not exist we build it rather than sending you a list of recommendations.
Performance Max runs with a leash
PMax can perform, and it will also happily eat your brand traffic and hide the search terms while doing it. We run it with brand exclusions, tight asset groups and a normal search campaign alongside so we can see what it is actually contributing.
Judged on cost per qualified lead
Not impressions, not clicks, not conversion count. Spend divided by the leads your sales team would actually work. If that number is not moving in the right direction by month three, we change approach rather than change the chart.
Recent reading from our team
Written by our team, not spun by a tool. Everything we publish is something we do for clients.
