Todd Farino, Owner and Web Development Director at Crown Marketing in Las Vegas

Owner, Web Development Director, Consultant

Born in Las Vegas and here for over 40 years. I have been designing and coding websites since 1999, starting in the USAF where I was fixing computers and building my own on the side. After five years in the Air Force I took the GI Bill and graduated from UNLV with a degree in Management Information Systems. Since then I have worked in HTML, Visual Basic, ASP, PL/SQL and eventually PHP and WordPress. I have sold millions of dollars of product online since 1997 and designed over 200 websites. My job is turning a site into something that actually sells, and I also run the servers and email, so there is very little about your digital setup I will not touch.

Articles by Todd Farino

  • content marketing strategy
    Blog Writing, Digital Marketing Consulting Resources, SEO Resources

    Content Marketing Strategy That Drives Revenue, Not Just Traffic

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    March 5, 2026
  • digital marketing consulting
    Digital Marketing Consulting Resources, Web Maintenance Tips, WordPress Web Design, Wordpress Web Design Resources

    Website Maintenance Essentials Protect, Optimize, and Convert

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    February 23, 2026
  • UI UX design
    Digital Marketing Consulting Resources, WordPress Web Design, Wordpress Web Design Resources

    UI / UX Design Strategies That Keep Customers Engaged

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    February 22, 2026
  • A person shops online using a smartphone and laptop, showcasing Crown Marketing's website design services for e-commerce.| Crown Marketing Digital Marketing Agency Las Vegas
    Digital Marketing Consulting Resources, SEO Resources, WordPress Web Design, Wordpress Web Design Resources

    Ecommerce Website Design That Converts Shoppers into Buyers

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    January 9, 2026
  • Laptop displaying website design services by Crown Marketing, with hands sketching on paper, highlighting digital marketing services expertise.| Crown Marketing Digital Marketing Agency Las Vegas
    Conversion & Tracking Tips, Digital Marketing Consulting Resources, SEO Resources, WordPress Web Design

    Landing Page Design Patterns That Lower Cost Per Lead

    Effective landing page design helps lower cost per lead by improving conversion rates. High-performing pages use clear headlines, focused messaging, and a single strong call to action.

    January 5, 2026
  • Google recipe rich results showing schema markup benefits explained by Crown Marketing, a digital marketing company
    Local SEO, SEO Resources

    Schema Markup That Improves Click-Through and Trust

    Want higher click-through rates and stronger search visibility? Discover how schema markup improves trust, enhances rich results, and supports long-term SEO growth with help from Crown Marketing in Las Vegas.

    December 17, 2025
  • Website speed optimization graphic showing faster load times and ranking gains by Crown Marketing digital marketing company
    Website Optimization Services

    Website Speed Wins That Boost Rankings and Revenue

    Faster websites rank better and convert more. This guide from Crown Marketing, a digital marketing company, explains key metrics like LCP, FID, and CLS and shows how speed wins increase engagement and revenue.

    December 16, 2025
  • Colorful blocks spell "Generation X" on wood, beneath a bold yellow banner about blog writing, with Crown Marketing's logo, a Las Vegas digital marketing agency, displayed in the corner.| Crown Marketing Digital Marketing Agency Las Vegas
    Blog Writing, Local SEO

    How Generation X Experience Shapes Modern Blog Writing

    Generation X experience brings a grounded and authentic tone to modern blog writing. Real life perspective and seasoned insight help content resonate with readers and keep blogs meaningful.

    September 29, 2025
  • Two people stand outside discussing a project. A text overlay highlights Crown Marketing's WordPress web design services focused on converting visitors to leads.| Crown Marketing Digital Marketing Agency Las Vegas
    WordPress Web Design

    WordPress Web Design That Converts Visitors To Leads

    Turn your WordPress site into a lead generating machine with conversion focused web design. Learn how layouts, SEO, forms, and content work together to drive calls and forms. Crown Marketing, Las Vegas natives with national clients, shares proven strategies that transform visitors into leads through smart design, technical performance, and digital marketing expertise.

    August 29, 2025