Todd Farino, Owner and Web Development Director at Crown Marketing in Las Vegas

Owner, Web Development Director, Consultant

Born in Las Vegas and here for over 40 years. I have been designing and coding websites since 1999, starting in the USAF where I was fixing computers and building my own on the side. After five years in the Air Force I took the GI Bill and graduated from UNLV with a degree in Management Information Systems. Since then I have worked in HTML, Visual Basic, ASP, PL/SQL and eventually PHP and WordPress. I have sold millions of dollars of product online since 1997 and designed over 200 websites. My job is turning a site into something that actually sells, and I also run the servers and email, so there is very little about your digital setup I will not touch.

Articles by Todd Farino

  • GA4 Setup for Tracking Leads and Conversions
    Conversion & Tracking Tips, SEO Resources, Website Optimization Services

    How To Track Calls and Form Submissions in GA4

    Most businesses install Google Analytics 4 and assume it is working correctly. The reality is very different. Without proper setup, GA4 often collects surface level data that does not reflect real business activity.

    April 13, 2026
  • technical SEO services in Las Vegas
    SEO Resources, Web Maintenance Tips, Website Optimization Services

    Technical SEO Fixes That Improve Rankings and Site Health

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    March 25, 2026
  • content marketing strategy
    Blog Writing, Digital Marketing Consulting Resources, SEO Resources

    Content Marketing Strategy That Drives Revenue, Not Just Traffic

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    March 5, 2026
  • digital marketing consulting
    Digital Marketing Consulting Resources, Web Maintenance Tips, WordPress Web Design, Wordpress Web Design Resources

    Why Website Maintenance Is Important for Security Speed and Leads

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    February 23, 2026
  • UI UX design
    Digital Marketing Consulting Resources, WordPress Web Design, Wordpress Web Design Resources

    UI / UX Design Strategies That Keep Customers Engaged

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    February 22, 2026
  • A person shops online using a smartphone and laptop, showcasing Crown Marketing's website design services for e-commerce.| Crown Marketing Digital Marketing Agency Las Vegas
    Digital Marketing Consulting Resources, SEO Resources, WordPress Web Design, Wordpress Web Design Resources

    Ecommerce Website Design Tips That Turn Shoppers into Buyers

    Effective ecommerce website design guides visitors from browsing to checkout with clear navigation, strong visuals, and trust-building elements that encourage confident purchasing decisions.

    January 9, 2026
  • Laptop displaying website design services by Crown Marketing, with hands sketching on paper, highlighting digital marketing services expertise.| Crown Marketing Digital Marketing Agency Las Vegas
    Conversion & Tracking Tips, Digital Marketing Consulting Resources, SEO Resources, WordPress Web Design

    Landing Page Design Patterns That Lower Cost Per Lead

    Effective landing page design helps lower cost per lead by improving conversion rates. High-performing pages use clear headlines, focused messaging, and a single strong call to action.

    January 5, 2026
  • Google recipe rich results showing schema markup benefits explained by Crown Marketing, a digital marketing company
    Local SEO, SEO Resources

    Schema Markup That Improves Click-Through and Trust

    Want higher click-through rates and stronger search visibility? Discover how schema markup improves trust, enhances rich results, and supports long-term SEO growth with help from Crown Marketing in Las Vegas.

    December 17, 2025
  • Website speed optimization graphic showing faster load times and ranking gains by Crown Marketing digital marketing company
    Website Optimization Services

    Website Speed Wins That Boost Rankings and Revenue

    Faster websites rank better and convert more. This guide from Crown Marketing, a digital marketing company, explains key metrics like LCP, FID, and CLS and shows how speed wins increase engagement and revenue.

    December 16, 2025