IndustryResort and retreatsLocationTwin Lake, MichiganLaunchedJune 2026Build time5 weeksOngoingMaintenance and SEO
South Shore Resort and Retreats homepage hero showing the lakefront dock at sunset in Twin Lake, Michigan

The challenge

They had a very out of date site that was confusing about what they actually offered and was not converting at all. A visitor could not tell in the first few seconds whether this was a cabin rental, a wedding venue or a retreat property, and it is all three. The design was limiting and amateur, with no way to check availability, no clear path to an enquiry and very little for Google to rank.

What we built

We built them a rank ready, well branded site that funnels customers toward the venue and the cabins, with a clear split between the two so each audience lands where it belongs. Every cabin and the venue got a real page with photography and details, availability checks run throughout, and wedding and retreat enquiry flows send a serious booking in as a conversation instead of a bare contact form. Five weeks, custom WordPress, and a sophisticated booking system underneath it all.

The outcome

Their new site shot up in rankings immediately. Shortly after, the phone started ringing and reservations started coming in. In the first week, someone rented the entire venue. The site does the explaining and the qualifying up front now, so the enquiries that reach them are from people who already know what they want to book.

Site specs

  • Custom WordPress build
  • Cabin and venue pages
  • Availability checks throughout
  • Wedding and retreat enquiry flows
  • Responsive design

Services we used

South Shore Resort and Retreats western Michigan lakefront wedding venue page
South Shore Resort and Retreats Superior cabin page with specifications and amenities
South Shore Resort and Retreats Superior cabin photo gallery
South Shore Resort and Retreats upcoming retreats page listing hosted lakeside experiences

More of our work

Every site here was built, launched and maintained by the same two people who would run yours.

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